Contrary to our TRU·DEALS, where you can get great deals on currently most popular products, in clearance section you’ll find bargains on products that are about to be delisted, or products with short “best before” period.
Why delisted? Well, supplements are sometimes a lot like fashion for some items, as things can be trendy. For instance, it's very common for manufacturers to release a new version of the product or discontinue production altogether. So, to make room for new items or escape customer confusion between two versions of the same product, we clear our inventory from these items by offering them on sale before delisting.
Another group of products on clearance are those with short “best before” period. Most foodstuff products that we sell don’t have strict “use by” date, but carry date of minimum durability e.g “best before” date, that is period until which a product should retain its specific properties e.g. taste, aroma, appearance, any specific qualities which relate to the product like vitamin content, etc.
Most foodstuff is still safe to consume long after the indicated “best before” day on the condition that storage instructions are respected and packaging is not damaged, but it might begin to lose its flavor or texture.
It benefits manufacturers to be conservative with this date for a couple of reasons - it more or less guarantees 100% potency, and it encourages more sales. The factors that will determine how long after “best before” date product is usable can vary, but, in general, items such as ready-made drinks and bars have a shorter shelf life than vitamins and other dry powders. When stored properly and the initial quality standard is met, one can expect the following:
Vitamins/minerals, amino acids, and most herbs in a capsule or tablet form remain maximally potent for roughly a year after the expiration date.
Fish, flax oils or other liquid capsule products are usually potent for up to few months after the expiration/sell by date (we recommend refrigerating them after opening).
Protein powders are good for at least a year after expiration. Storing these in a cool and dry place will extend the shelf life greatly.
Preworkout, amino acid, and other powders – like protein powders, the same can be said for these powders. Sometimes these powders can harden up and clump due to moisture or a particular ingredient.
Fat burners – these fall under the same recommendation as herbal supplements, remain maximally potent for roughly a year after expiration.
Probiotics made from reputable manufacturers are typically dosed higher than label claims to ensure maximal potency months after manufacturing. Therefore, most are potent, in term of label claim for at least a few months past the expiration/sell by date.
Enzymes – these are maximally potent for up to one year after expiration. After that they are not useless, however, they will begin to lose potency.
Misinterpretation by consumers of the meaning of date markings can contribute to household food waste, which is a big problem in EU and worldwide. Please read more on this subject on European Commission's website or check out these infographics - #1 un #2 to make a more educated choice when purchasing products with near expiration or just expired date markings whether it’s from us or elsewhere.